Just how to Increase Engagement Metrics in a Dating application

Just how to Increase Engagement Metrics in a Dating application

You can find three crucial KPIs with regards to engagement metrics in dating apps: session length, quantity of pages accessed throughout a solitary see, and retention price. Let us observe how in order to make a relationship app engaging for users:

1. Use matching algorithms but keep them succinct. There are 2 various kinds of matching algorithms:

Survey-based matching algorithms where users offer information regarding on their own. Such algorithms recommend matches centered on provided passions, hobbies and life-goals, and that can be very efficient if they’re user-friendly and concise. Curating recommendations considering individual choices leads to fewer alternatives, but is targeted on quality instead of quantity. Psychology informs us that individuals don’t like become overrun by the sheer number of options avaiable, so showing just a few matches which were carefully chosen for virtually any individual is a good clear idea! (more…)

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